Anyone who thought that when the Mercedes Benz/Smashbox L.A. Fashion Week partnership fell apart it would mark the end of Fashion Week in the Big Orange was sorely mistaken. Concept Fashion Week has swooped in once again to kick things off in L.A. with a big bang. Much in the way that Miami has been attracting a younger set of influencers to Art Basel thanks to Design Miami, Concept Fashion Week, founded by fashion designer Mike Vensel and downtown L.A. visionary Brady Westwater in 2010, has been luring some of L.A.’s brightest talents by focusing efforts on finding a sponsored venue and working in overdrive when it comes to properly marketing the designers they work with.
Now, after a successful stint in New York with Concept New York Fashion Week at the Audi Forum on Park Avenue, Concept is back in their home base and kicked things off on March 10 with a well-attended party at the Ace Gallery on Wilshire. Two presentations were staged: musical performances by the bands The Meek and Black Ryder styled by L.A. fashion designer Henry Duarte in clothes from his Fall 2011 menswear collection and the ROARK Collective in collaboration with photographer Ian Morrison.
Concept Fashion Week will be staging a slew of runway shows and presentations though March 13, including Mike Vensel, Fremont, Jen Awad, the Battalion, Valerj Pobega, Chemline, LAVUK, B:Scott, and Skingraft.
Images: Concept Fashion Week.