Alternative Apparel, founded in 1995 by chief creative officer Greg Alterman, is considered by many to make the most comfortable tees for men, women, babies, and toddlers in their price range. While the line is designed for comfort, the tailoring of the styles the brand offers is flawless. Further, Alterman has a keen understanding that anyone willing to pay more than a few bucks for a t-shirt is looking for one designed with fashion in mind. With that, Alternative Apparel has done a number of noteworthy things in the recent past including teaming up with Jeremy Scott and Richard Chai for limited edition pieces and launching an eco-friendly line of sustainable apparel, AlternativeEarth.
The brand’s Fall 2011 collection served as a welcome reminder that Alternative Apparel offers a lot more in the way of comfy, casual wear than just t-shirts.
Showing a complete collection of ready-to-wear clothing and accessories, there was plenty to love in the mix of patterns and hues and the looks were expertly styled to play into the layering trend we’ve seen so prominently in the shows this season.