Runway News

Harricana Par Mariouche: Recycling Old Furs Into Something Beautiful

HARRICANA PAR MARIOUCHE

HARRICANA PAR MARIOUCHE has been specializing in recycling old furs to produce quality pieces since 1993. Priding themselves in having saved over 600,000 animals over the past 15 years, this Canadian brand manages to bring life to old items that would otherwise be wasting away. Another Canadian fashion success story from Quebec, all of HARRICANA PAR MARIOUCHE's production is done domestically here in the great white North. Fitting as nearly 90% of the fur used in their production is from Quebec from ox, fisher, ermine, weasel, skunk, hare, rabbit, squirrel, coypu, marten, chinchilla, wolf, lynx, beaver, otter, raccoon, muskrat, badger, coyote, mink, and sable.

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I first heard of the brand in Montreal, when a friend of mine took me to one of their stores. I was immediately captivated by the collection and was surprised to later learn that the pieces were made from recycled fur. My initial reaction when I thought of recycled fur was that the product wouldn't look as good, but I was wrong. HARRICANA BY MARIOUCHE made me a believer. Their mission is apparent in their collection: to turn fine materials into the finest fashion. I am captivated by the fact that they have managed to pair their love for fashion and fur, while still being able to honor their values of remaining eco-friendly. So much so, in fact, that they are one of the first eco-luxury brands in the world. Harricana by Mariouche now counts two stores in Quebec and Montreal, and is sold in 15 countries through 200 retailers in Asia, United States, and throughout Europe.

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Everyone should know about HARRICANA par MARIOUCHE, dulling the contentious issue of producing fur, and re-purposing that which already is into something beautifully original.

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