Runway News

RETURN OF THE SUPERMODELS

 
Christy Turlington, Escada

Move over Lindsay Lohan and Scarlett Johansson, because this fall, the supermodels of the late eighties and nineties are reclaiming their spot in many of fashion’s top European ad campaigns!

 
Amber Valletta, Dsquared

These past few years, models have been relegated to the sidelines as actresses and songbirds snatched away their covers and ad-deals, but the tides seem to be turning and many fashion powerhouses are featuring old-school supermodels in their ad campaigns —  Linda Evangelista in the Prada ads, Naomi Campbell in Yves Saint Laurent, Claudia Schiffer in Chanel, and Christy Turlington in Escada. 


 
Claudia Schiffer, Chanel

WWD reports that Chanel artistic director Karl Lagerfeld, whose current ads for Chanel fashions feature Claudia Schiffer and Christy Turlington for their eyewear line, asserted that iconic nineties supermodels are celebrities themselves, as easy for people to identify as any movie star and that time makes them even more interesting.

Lagerfeld continues by saying that he works with them because they are great and right even for this moment, adding that “they are still young women with nice faces and great personal, modern style. They are, and stay, irreplaceable.”

 
Eva Herzigova, Louis Vuitton

The original supermodels seem to, indeed, have an enduring cachet and as Didier Fernandez an agent at DNA Models remarked, “there was a supermodel overdose in the nineties and people wanted to see actresses. However, the fact that actresses don’t really have a real relationship with fashion is driving the [supermodel] return.” Fernandez continues by pointing out that these iconic women have tremendous bankable value sighting L’Oreal who saw a 20 percent increase in sales after featuring Evangelista in their ads.