Rebecca Minkoff is one of those designers that just gets it, and by "it" I mean everything about her customer. Not only does Minkoff know exactly what her target clients – for the most part, 20- to 30-something-year-old on-the-go women – want to wear, she gets how they shop, how they interact, and how they want to feel when they put on a garment. Last season, the social media savvy designer enlisted blogger Leandra Medine to walk in her show and this season she had her runway set to a live performance from rapper Theophilus London to heighten the excitement around her presentation.
As for the garments, the Fall 2012 collection stayed true to Minkoff's seemingly effortless day-to-night aesthetic though it was a bit less feminine and free-flowing than ones in the past. Heavy on mixed and layered prints, in keeping with her “fearless and unfettered” inspiration this season, the collection included glittering separates, slender trousers in a variety of monochrome colors, snakeskin-inspired detailing, plaid separates, a variety of geometric and abstract printed pieces, and a number of closet staples including cropped jackets, wide collared coats, and monochrome minis.