Issa London Fall 2012 Runway Review

Inspired by a trans-Siberian journey, it was almost as if Helayel took design elements from every stop from Moscow to Beijing, put them in a blender, and came out with a series of mix and match looks. The head-to-toe print trend led the show, though Helayel’s a bit late on this one, but it broke down from there. Deco references came towards the end but when seen alongside fur cap-sleeves, the intention was lost. Taken apart, there were some very wearable, and saleable, looks that buyers will love; but as a collection, it could have used a more refined editing eye. 

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