While London is known for its support of young designers, one look at the Burberry show reminds us all who the big guns are. In true Burberry fashion, this season’s hyper-produced show brought a corporate feel to a week that’s been creativity-focused thus far. Burberry has become a force in the industry like no other. With its impressive digital reach, and keen eye for social media, the heritage brand has managed to carve a digital space for itself that allows unprecedented access to its fans and followers. It comes as no surprise that a star-studded front row came out to Kensington Garden to see the fall presentation, nor would it shock that the grandeur of the setting almost out shone the collection.
This collection, called Town and Field, sought to blend the brand's country roots with the city girls who now adore it. Beyond the obvious and expected outerwear focus, the brand highlighted separates, with t-shirts and cropped jackets shown alongside pencil skirts with a statement diagonal ruffle, and girlish notions like nipped-in waists, bows, and exaggerated hips. Most impressive was the use of texture and mixed fabrics in the outerwear with country tweet paired with the brand's signature mac fabric, and it's finally time to admit that the puffer jacket is back. In past seasons it seemed as if the brand missed the mark slightly with the collection, so this season’s return to the cool, eclectic, Burberry girl was a step in the right direction.