Every generation has brands that define it. North Star Sportswear was that brand for Canada in the late 70s and 80s. In 2010, the Canadian sneaker brand re-launched, making a splash in the Canadian marketplace and today it's quite apparent that it has become a staple in Canadian and classic sportswear. There was a time when everyone and their mothers wore North Star, which explains why they sold millions of pairs and why there is, to this day, such a high demand for the brand. What most people don't know is, the brand was founded by Bata Corporation in the late 40s. Talk about test of time.
Decades later, the brand has a new image, and two great creative forces responsible for its rebirth: award-winning designer Adrian Aitcheson and Arcade Agency's creative director Pablo Mozo. Success on several collaborations, including the Team Canada apparel collection for the 2010 Vancouver Winter Olympic Games, made them an unstoppable match. Their resume and experience couldn’t lend a better fit. Among his many accomplishments, Aitcheson was responsible for the design of the Olympics collection for Roots, designed outerwear for Canada Goose, and was the design director at Ecko in New York City. I will always remember him for being the founder of Too Black Guys and being proud of watching Mary J Blige wearing a Canadian brand in her "Real Love" video. Am I dating myself yet? Bringing more than 10 years of experience to the table building brands, Mazo has seen the gamut having worked with Nike, Oh! Henry, Bluenotes, 55DSL, and Canada Goose, among others.
Is it any wonder that together the two designers bring forth a wealth of experience and a breath of fresh air to North Star? Take a look at some of their recent designs and help us embrace the return of North Star a Canadian classic.