Ah, the sweet call of an ice cream truck. When you were younger (or maybe even now), it probably sounded like music to your ears. Now that you're all grown up, there's a new kind of truck selling all kinds of treats to make you salivate. No, not a taco truck, though those are good, too. We're talking about fashion trucks!
What began as an underground indie movement is quickly gaining steam with fashionistas coast-to-coast. In a still struggling economy, mobile stores provide shop owners a more cost-friendly way to run their businesses. With people being as lazy as they are about not leaving their neighborhoods, mobile fashion trucks allow up-and-coming designers and shop owners a way to reach customers who may not have heard of them. Many of these boutiques-on-the-go connect with shoppers via Twitter and Facebook to allow followers to find them no matter where they are. Here are some of the best.
Le Fashion Truck, Los Angeles, CA
Dynamic duo Stacey Steffe and Jeanine Romo are pioneers on the mobile fashion scene. As L.A.’s first fashion truck entrepreneurs, they offer cute finds from local designers like Spectre, vintage goodies, and Romo’s own jewelry line Alex and Vina. Perfect for channeling your inner Zooey Deschanel.
Haberdash Vintage, Boston, MA
Vintage aficionado Amy Lynn Chase brings her eye for sourcing unique items from estate sales, thrift stores, and yard sales to her vintage silver trailer. But it’s not just about vintage style, she actively supports sustainable style through Swapaholics, a website that allows fashionistas to exchange clothing.
The Vintage Mobile, Dallas, TX
Cute couple Jeremy and Kelsey sell all kinds of quirky treasures from cowboy boots to retro dresses and fun heels in their bright green school bus. They even stock knick knacks like mugs, frames, and candle holders found at garage sales, eBay, and thrift stores. Hipsters unite!
Lodekka, Portland, OR
Double your shopping fun with this pastel pink double-decker bus. Owner Erin Sutherland doesn’t just stock random vintage; she’s got the good stuff like wares from classic designers Halston, Oleg Cassini, and much more. Besides selling threads for the ladies, she also stocks clothes for men. She picks up items while touring with her band The Stolen Sweets and from small towns in Oregon.
The StyleLiner, Everywhere, USA
Retail runs in Joey Wolffer’s blood; her great-grandfather was a co-founder of Marks & Spencer. The jewelry designer and stylist designed for Top Shop, Miss Selfridge, and Jigsaw before opening The StyleLiner. In a refurbished potato chip truck, she sells a carefully curated selection of merchandise from bags, shoes, belts, and jewelry including her own line. Not content to stay in one place, she travels all over California, New York, Florida, and the Hamptons.