Runway News

A New ‘Hip’ Way to Spring Clean Your Closet

Now that the warmer weather is upon us, spring cleaning is in the air. It's time to take a close look at what you have in your closet and categorize wardrobe based on what to WEAR, STORE, or DISCARD. Items that fall in the ‘wear’ category are staple pieces that will never go out of style (LBDs, blazers, leggings), those in the ‘store’ category are more trend-specific but are worth holding onto for a few more years (granny plaid, chunky sweaters), and then there’s the ‘discard’ category. A good rule of thumb in determining which items belong to this group is this: if you haven’t worn it in the past two years, it’s highly likely that you never will. Now the question is, do you want to donate or sell?

Enter HipSwap, the cool new kid on the block that’s already earning rave reviews from buyers and sellers alike. HipSwap.com is a mobile and web marketplace that connects buyers and sellers locally and is currently in 11 cities (Los Angeles, Seattle, San Francisco, Chicago, Austin, Dallas, New York, Washington DC, Atlanta, Phoenix and Miami) and features the curated collections of celebrities, style influencers, tastemakers, and neighborhoods. While the site offers delivery service in Los Angeles, it plans to expand delivery across the country in the near future. 

Frustrated with how difficult and expensive it is to sell on Craigslist and eBay, co-founders Rob Kramer and Andrew Skinner decided to create a photo and video driven marketplace that connects buyers and sellers locally. “HipSwap combines the power of local commerce with the shopping experience of Zappos and the beauty of Pinterest,” said Kramer. “It also enables any person, merchant, stylist, artist, celebrity, or designer to quickly and beautifully showcase their products and shop the closets, homes, and stores in neighborhoods across America.” 

When the team at HipSwap asked me to curate a collection for the site, I had my doubts. I’ve never sold anything online, mostly because eBay seemed too daunting and time-consuming, while Craigslist’s lack of screening process made me feel uncomfortable. HipSwap, I learned, solved the problems I had with the other sites. The experience felt intimate and the process was refreshingly simple. Take a photo, upload it, price the item, title it, and post it into the marketplace. Within seconds, your item is available to neighborhoods and cities across America. I was an immediate convert.

Below are items from my closet that you’ll have the chance to buy in a few weeks (think: Dior and Tom Ford sunnies, a Marc Jacobs bag, and never-worn cocktail dresses) but in the meantime, check out merchandise from the closet of The Real Housewives of Beverly Hills’ Kyle Richards. The prices are pretty hard to beat — like the $75 Gucci heels I’m coveting — and all proceeds from the sale go to charity. One person’s trash is another’s treasure, indeed.

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