News & Runway

PRINGLE OF SCOTLAND AD CAMPAIGN

 For Autum/Winter 2008, Pringle of Scotland continues to evolve under the creative directorship of Clare Waight Keller.  Continuing the collaboration with fashion photographer Steven Meisel, Waight Keller has recaptured the spirit of her original campaigns for the brand.

Clare Waight Keller comments:  “For the Autum/Winter 2008 campaign I wanted to reference the work of great British photographers and pay homage to Terence Donovan and David Bailey.  We decided to shoot iconic black and white images using the serene portraiture format Meisel is renowned for, bringing a modern edge to the collection.”


The campaign breaks in September publications, on shelves in August.

CREATIVE DIRECTOR:  CLARE WAIGHT KELLER / FABIEN BARON
PHOTOGRAPHER:  STEVEN MEISEL
STYLING:   KARL TEMPLER
HAIR:    GUIDO PALAU
MAKE-UP:   PAT MCGRATH
MODELS:   SASHA PIVOVAROVA  & MATT GORDON 

Images courtesy of www.pringlescotland.com.