Season after season Gareth Pugh has shocked, wowed and confused fashion followers alike. A definite member of the fashion pack, and a darling of fashion elite, Pugh’s creations have taken the fashion world by storm. And, it seems, after his collection for Paris Fashion Week, he left the Parisian fashionistas speechless.
The born-in-Sunderland creative scooped the 150, 000 € ANDAM award, which enabled him to develop the business and organize the Paris show.
“Showing at London Fashion Week has been amazing. To now be able to enjoy the international platform of Paris will propel my business even further," says an ecstatic Pugh. "My thanks goes out to ANDAM and everyone who has supported me to date."
Models including Lily Donaldson and Jourdan Dunn paraded down the catwalk in classic Gareth Pugh style. With his signature monochrome colour palette in mind, his collection featured ruffled collars, sculptural shape and white PVC (his trademark). Other prominent pieces included safety pin neck pieces and scarves and his debut offering to the world of footwear, simple black and white platforms.
He’s the latest addition to a long tradition of fashion-as-performance-art that stretches back through Alexander McQueen, John Galliano, and Vivienne Westwood to the eighties club culture of Leigh Bowery. And it is no surprise that celebrities and the fashion elite are hopping aboard the Gareth Pugh bandwagon.
"It’s odd to see who goes for things. One of my PVC coats was bought by Marilyn Manson, a chic art dealer from New York and Roisin Murphy. It’s quite sporadic," the London turned Paris based designer says "I like the idea of someone like Daphne Guinness wearing my pieces, someone who likes to make a statement with what they wear.”
And he knows a few things about making a statement. His theatrical and spookily style collections were outrageous, and no accident either.
After a whirlwind of contributions towards fashion history, Pugh has been broadening his horizons and expanding. Although Pugh left those at London without a Gareth Pugh show in the London Fashion Week, he still provided us with a touch of Pugh magic in the form of a Moet room designed by the fashion VIP himself. Fashionistas and members of the fashion elite can relax and mingle in between shows and it’s a peaceful sanctuary in the midst of a typically hectic fashion week schedule.
"It’s very interesting to be able to translate what I am doing on the runway into an interior space," says Pugh, about his Moet & Chandon collaboration. "The Moët Room will give an abstract hint of what I will be showing in Paris this season. It will most definitely be looking forward – very modern and sharp with clean lines and a tinge of the darkness that seems to permeate my fashion shows." After seeing the VIP haven; many were left excitedly awaiting his Paris show.
But for those who aren’t as fortunate to be invited into the coveted room, a piece of Gareth Pugh can still be viewed in the form of a modern Christmas tree designed by the legend himself. Following the highly anticipated opening of Westfield London, Topshop’s newest store within the complex is getting in the Gareth Pugh spirit and his home to the Christmas tree designed by him. But it is a Christmas tree like no other, and oh so Gareth Pugh. Standing 2.8 metres tall and featuring 60 white neon tubes on a free standing metal structure, it is far from traditional.
"This neon tree is my interpretation of the traditional Christmas tree shape, putting a super-slick and modern edge to it," Gareth Pugh explains "Neon was an obvious choice for me, linking it both to the aesthetic of the Moët & Chandon room I designed at London Fashion Week in September, and the set of my debut show in Paris for Spring/Summer 2009. I think the simple melding of tradition and modernity aptly suits the mood at the moment; we are all looking to a brighter future.”
Whether it’s experimenting with form and volume or designing a room for London Fashion Week, Gareth Pugh is running strong. Signature PVC and balloons in hand, he’s injecting the fashion scene with a shot of spookiness. All the more reason to venture to the dark side.
Images courtesy of the Fashion Spot forums.