Runway News

LONDON: LUELLA

Luella is the fashion industry’s answer to Madonna. Constantly reinventing herself, with a totally new look this collection, but still maintaining the fundamentals of her design aesthetic. But whatever her look is, she always attracts the same target audience.

As one of the most anticipated shows of the season, fashion editor turned journalist – Luella Bartley – showcased her newest collection to an audience of press, buyers, fashionistas and famous faces. The likes of Kanye West, Nicola Roberts from Girls Aloud, Kaya Scodelario (“Effy” from Skins), and Jefferson Hack were spotted front row, ready to bask in the splendor of Luella’s latest collection. Sir Bob Geldof and daughter, Peaches Geldof, also attended – not only to watch the models dressed in head to toe Luella, but to support Pixie Geldof – Luella’s model and muse.

Showcasing clothing with elements of punk, and an underlying femininity, Luella showed the fashion community numerous pieces of clothing which are wearable and feminine, but with lots of attitude. Her collection boasted “prim punk” with polka dot cardigans buttoned up with gold lame skirts, to zipped tops with muted tulle skirts. The classic airman’s sweater – blue, with cotton patches – was well received, as were bib-front pinafores in emerald silk faille.

The collection also included dungaree dresses, ‘Beam Me Up Scotty’ gold knee high boots, pompom-ed heels and a gold, silver, black and white brocade that appeared as tapered trousers and a shapely mini dress modeled by Pixie Geldof. All twenty four looks were reminiscent of a rebellious streak, with a sprinkle of metallic and military and a lot of party dresses.

And where there’s a party, the “Luella girl” follows…

Whether attired in brocade trousers and faux fur capes or wool dresses with silk or Lurex panels in the skirt, adorned with a vertical bow on each hip, the Luella girl maintains her attitude and womanliness. The “Equestrian” feel to previous collections was maintained, this time in the form of hunting style jackets and jodhpurs.

Overall, Luella Bartley certainly perked everyone up in the mid fashion week slump. Luella lived up to all expectations, and presented a wonderful collection, with her signature girly attitude.

Images courtesy of the Fashion Spot forums.