Perhaps designers are moved by the current state of economics, but many are opting for new forms of presentation when showcasing their collections. Marco Zanini at Rochas chose to do an installation to present his premiere collection with the French couture house. Also surprising is the new price point, which will be slightly lower than traditional designer retail prices. Keeping things understated without forsaking the little details was a prominent theme.
The collection was positioned on mannequins around a mirror so that you could catch all of the hidden couture elements from every perspective. Simple, feminine and unbelievably French, Zanini was able to catch the true essence of the brand and bring the label back to its roots. A tailored overcoat over a black silk dress looks simplistic from afar, but upon closer examination, a world of tiny details adds to its character creating a piece of art. Although I’m a huge fan of Olivier Thiesken, Zanini’s effortless approach to the brand is refreshing and time appropriate and perhaps a little more modern for the Rochas clientele of today.
A black monochromatic look paired with a splash of color. Looks were easy and interesting without all of the drama.
Gorgeous hand beading added a bit of shine to feminine silhouettes layered in tulle.
The French are notorious for exquisite lingerie which was evident in these two see-through number. A black, polka dot tulle and nude chiffon dress remained decent with just a hint at sensuality.
A gorgeous tailored pant with a rolled up cuff look like they can be paired with almost anything and still maintain their ease and elegance.
Black and white are hot colors for fall as to not overshadow the exquisite work in the design details.
Subtle, feminine and full of modest surprises, it’s an exciting start for Rochas.
Images courtesy of the Fashion Spot forums.