Paris-based Rick Owens has just opened his first London boutique in a space that was formerly occupied by an antique store in Mayfair’s old-world South Audley Street.
Located within skipping distance of Marc Jacobs, Christian Louboutin and Balenciaga, Owens liked the fact that the space was around the corner versus directly on Mount Street. Despite the economic downturn, the designer remains optimistic, saying: “I think it’s not a bad time to do it. What if all the stores that carry me are going to have a hard time of it? In a way, this is a good investment. Since I decided to keep going with this design thing anyway, I might as well have some stores. I might as well invest.”
The bi-level boutique is 3,800-square feet and features concrete floors, textured concrete walls, custom bronze clothing rails, and cashmere drapes at the windows. It houses all of Owens’ collections, along with select wears from Gareth Pugh and Alice Lemoine, two designers Rick Owens supports.
When asked to describe his London customer, Owens said that they were a mix of his Paris and his New York customers. they have the sense of romance of the Parisian customer, but the very sharp and demanding characteristics of his New York customers. The American designer added that there has been a steady flow of traffic in his store since its opening.
A Rick Owens Tokyo boutique is also in the works and slated to open in September.