News & Runway

JON ASHE MENSWEAR

 
Jonas Hegewisch, the German born designer who studied architecture and fashion, is launching a menswear collection, Jon Ashe, for Fall/Winter 2009. The designer says that he draws his inspiration from German and Austrian work wear from the 19th and 20th centuries.
 
Fittingly, Ashe uses fabrics from small artisanal European mills. His designs often include functional details, varied textures, and durable fabrics. 
 
 
The designer previously launched a designer bridal and eveningwear firm called Wearkstatt along with his wife, opened his own store in Soho, and has sold to retailers including Barneys and Stanley Korshak in the past. One of the Wearkstatt dresses was included in the permanent collection of The Metropolitan Museum of Art.
 
However, after his successful bridal stint, in 2005 the designer decided to relocate with his family to Berlin, where he found time to open a wildly popular Biergarten called Trailerpark in Berlin’s Mitte district (http://www.trailerparkberlin.de/).  
 

 
Returning to New York in 2008, Jonas setup a design studio in his brownstone in Fort Greene, Brooklyn with the goal of creating the “new 2-piece suit” with 4 main styles – jacket, vest, pants, shirt. Each tweed or moleskin piece is interchangeable, allowing for a variety of looks. Signature details include contrasting top-stitching, pen slot pockets, a colorful pocket square, an additional shoulder seam, Austrian flamed horn buttons, and even a pant pocket specifically designed to cradle a cell phone, i-phone, or blackberry.
 

 
All of the Jon Ashe menswear pieces are made in New York City.
 
 
Images courtesy of the Fashion Spot forums.