News & Runway

MILAN MENS: ERMENEGILDO ZEGNA S/S 2010

Story and photos by Boris Marberg for www.modacycle.com

Ermenegildo Zegna opened Milan Moda Uomo, the Italian men’s fashion week featuring the Spring/Summer 2010 collections.  It was a warm summer day, perfect for the showing of his new collection.

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The garment series is of a “nomadic nature,” as the designer says, and was presented to buyers and press with the accompanying sounds of a light breeze and distant surf. The collection projects a concept of a gentleman strolling through a port city in a desert country. It is a parade of finely tailored light garments in warm colors, and linen, silk, and wool in classic Prince of Wales and Madras patterns.

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The palette has a natural neutral core, with only a few spots of purple, perhaps all designed for an elegant walk on the lido deck. Along with the garments set against a 1940’s backdrop, we were shown straw raffia hats, simple shoes, and practical bags…everything a gentleman needs for a summer trip.

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