Runway News

INEZ & VINOODH

Partners in life and work, Inez van Lamsweerde and Vinoodh Matadin have established themselves as the photographers to shoot with. The pair met in 1986 while Inez was an art student and Vinoodh had just graduated from fashion design school. After honing their skills and creating a signature aesthetic, Inez and Vinoodh were some of the first to introduce digitally manipulated images into mainstream photography. Known for photos that are slightly disturbing, their style allows them to explore topics such as sexuality, gender, and other such taboo subjects.

Inez garnered individual fame with her breakthrough series Final Fantasy – exploring age and nudity – and Thank You Thighmaster – a juxtaposition of life-sized dolls and human models. Then, in 1997, she collaborated with Vinoodh for the Yohji Yamamoto campaign, a now iconic set of photos. They have worked in partnership ever since in both film and still photography.

Since undergoing a slow maturing transformation, the pair has limited the use of digital manipulation to only minor retouching. Now working for everyone from Balenciaga to H&M, the list of designers and publications clamoring to worth with them is endless. Having developed a special relationship with Carine Roitfeld and the team at Vogue Paris, they are frequent collaborators of the publication. Most recently, they shot an incredible 64-page editorial featuring not only the best of the modeling industry, but also 64 looks for 64 brands. With the help of an impressive styling team, Inez and Vinoodh managed to capture the essence of each brand in every shot. Another notable series by the pair was shot for V48 where they photographed a group of notable fashion figures with and without make-up.

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