News & Runway

HUSSEIN CHALAYAN FOR PUMA

Some preview images of the designer’s work for Puma have been released…

Hussein Chalayan is one of the few truly avant garde designers who has managed to stick to his art-as-fashion aesthetic while striking lucrative, more commercial side deals so that he can continue to do what he does best. The British/Turkish Cypriot fashion designer – who on a side note has some gorgeous dresses currently on display in the windows of Barneys New York – recently unveiled his collaboration with high-end American denim label J Brand. He worked with the pant label on three styles of jeans designed exclusively for Barneys New York. Now some preview images of the designer’s work for Puma have been released.

Since February 2008, Hussein has been the creative director of German high-end athletic shoes, lifestyle footwear and sportswear label Puma and his Spring/Summer collection is being called “fashion sportswear” with accessories for the “modern urban traveler.” Those words certainly seem to tie into Chalayan’s runway show collections, and it’s great to see that Chalayan brought his knack for avant garde and technologically interesting designs to Puma. In fact, when you think about it, there are few designers who are as great of a fit for Puma as he when it comes to making use of all the research and technological capabilities of a large company.

Among the items in the new collection there is “a jacket designed with internal compartments in different sizes, which organize travel documents, and eliminates the need for a bag. Pants with a removable pouch-shaped pocket ease the stress of emptying pockets in a hurry during security control at the airport. A long outerwear piece in parachute silk can be worn either as a glamorous dress or a jacket, while utility pants feature a zipper on the lower leg, allowing a switch from skinny to fuller legs in a matter of seconds. Footwear with elevated wedge heels adds a feminine edge to the comfort and flexibility of sneakers.”



The collection hits in February and prices start at around $50 for a T-shirt.