Despite the overwhelming scent of helium as you walked through the lobby of the posh Claridges hotel, the experience at the Mulberry Spring 2010 collection presentation was fanciful in every sense of the word. Walking into the balloon-filled room where the presentation was being held, guests were greeted with a candy apple and a coke (mostly diet) with a bendy straw sitting atop their seat.
Moments after a long introduction from what seemed to be a ringmaster, a model emerged from the back accompanied by not one but two puppies – dressed in their best Mulberry, of course. Models with overblown crimped hair, a look that’s also showcased in the Mulberry store windows at the moment, arrived to usher in a young and playful collection from Creative Director Emma Hill.
The merry-go-round horse print that covered the invitations and lookbooks was a prevalent print in the collection. Appearing on everything from dresses to shorts, a number of horse motifs are scattered throughout. Overall, this was a much more youthful presentation than last season, and the individual pieces and accessories are bound to be big sellers for the label.