News & Runway

PARIS: ROCHAS S/S 2010

I can’t think about Rochas and not long for the days when Olivier Theyskens was designing for the label. He did nothing short of completely transforming the brand, aesthetically speaking. The Spring/Summer 2010 show marked Marco Zanini’s first runway show for Rochas (and his second collection for the house), after the house’s shut down its fashion division and parted ways with Theyskens.

 


 
The collection this season was wearable, romantic (think over-sized flowers pinned onto belts, cinched waists, tinted sunglasses, flower prints, and box bags), and had a varied color palette that spanned the gamut from a shimmering white to navy blue, spicy orange, teal, and a number of prints.


 
As for silhouettes – they were as varied as the color palette – with some looks flowing, others cinched at the waist, and others still fairly flouncy. Similarly, while some of the looks were fairly revealing – boasting, among other things, sheer tops, cuffed short shorts, underwear as outerwear – many others were conservative in cut, print, and amount of skin shown.


 
Overall, while the collection was not particularly exciting and quite honestly not my cup of tea, it’s clearly sellable and will appeal to fairly wide, older demographic. That said, I can’t help but miss the theatrics of the Theyskens days.

Images courtesy of the Fashion Spot forums.