Runway News


Target may have Rodarte, but H&M has got Jimmy Choo as their first brand collaboration this season. The maven behind it all, Tamara Mellon – who is the label’s founder and president, revealed that she had the same woman in mind when piecing together her mass market collection as for the luxury line – namely a woman who is “rock ‘n’ roll, a little punk” and “late-Seventies pop icons and hippies in Goa, India.”

The collection for H&M will include shoes and bags (naturally) but it will also include a range of ready to wear pieces, which is a first for Jimmy Choo. This collection marks a first for H&M as well.  The Jimmy Choo for H&M collection is the first time the mega retailer has collaborated with an accessories brand (among their past apparel collaborators are Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, and Matthew Williamson) for a limited edition designer collection. 

The campaign images that have been released – shot by Terri Richardson with model Angela Lindvall – have taken the excitement to a whole new level. The line will hit about 200 H&M stores on November 14th. While Mellon noted that a future ready to wear line may be possible, there are no immediate plans.

Among the apparel for women, there is a sequin-covered black jersey dress with a plunging V neckline, a one-shoulder gray suede mini dress, a chunky black faux fur vest, a boxy zipped cashmere cardigan covered in black sequins and beads, and a short-sleeve black suede mini dress drenched in long suede fringes that extend past the knee. All shoes are made of leather.

Images courtesy of the Fashion Spot forums.

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