Personal style blogs are something that will never go out of favour. Even those of us who believe Christmas comes in September want fashion as a dream to come with a side of fashion as reality, to see how people who aren’t models, editors or rich people on the Upper East Side of Manhattan put their own spin on trends. But it’s hard not to think that style blogs are becoming more the ideal and less the reality, full of Valencia-stained brunch snaps and sojourns in opulent European hotels.
But obviously not every blogger can afford to buy a new Céline clutch every six months, and plenty are still doing awesome things with vintage and non-op-shop garb – they’re just buried a little deeper in the Internet.
If it’s been a while since you updated your blog roll, click through for five local style gurus who’ll reinstall your faith in the game. Then head straight to your nearest Vinnies.
Super Kawaii Mama
Candice DeVille has been blogging at Super Kawaii Mama for six years. She intentionally eschews trends and favours polished yet humorous vintage aesthetic, yet never looks dated. Her genius use of tags means you can filter posts by era, and besides the typical daily outfit photos there’s a whole 21st Century-relevant lifestyle section that covers everything from travel to vintage tea towels. Nothing is daggy and her makeup is immaculate.
Esme and the Laneway
Melbourne-based Marianne’s blog is pretty much strictly vintage, but includes cool chunky heels and crisp trenches alongside classic 50s silhouettes. It’s stuff you could imagine finding in any good secondhand store, but made to look phenomenal. She also has possibly the best hair of any blogger ever.
It’s not every blogger who can give ‘Four Tips for Taking Beautiful Self Portraits’ without coming off as conceited, but Lady Melbourne can. She can also tell you about books, cool sample sales and how to get the perfect golden ratio brows, and isn’t afraid to tell you she shops on Ezibuy. If you don’t live in Melbourne and don’t want to want to, exercise caution reading her blog.
Jess Loves Fred
Jess is a Sydney blogger who spends her life in thrift stores and thinking about her chances in a zombie apocalypse, according to her profile. Other reasons to love her include her mixing of old concert tees with Josh Goot pencil skirts and Lululemon yoga tops with everything vintage. Oh, and Fred is her camera, not her professional photographer boyfriend.
The Vintage Curvette
This blogger might specialise in style inspiration for sizes 14+, but her seemingly intuitive ability to clash styles and eras will resonate with girls of any size. You’ll definitely be tempted to have a little Bling Ring raid of her jewelry box, and should probably let her convince you to mix a pretty lilac dress with a spike-studded headband.