It’s well known that, during the less fiscally solvent times in their lives, women will treat themselves with a little something from the make up counter; during the 2001 recession, for example, make up sales jumped by 23 percent. The rationalization is easy, “I may not”, you say, “be able to afford a new coat/skirt/pair of shoes but this nail polish/eye shadow/moisturizer will make me look thinner/younger/richer than I did before”. It is, I think you’ll admit, a lot to ask from a small container of goo…but that doesn’t stop us trying, especially when the product in question has been designed to push all of our budget splurge buttons.
