Runway News

WILLIAMSON GETS INTO MENSWEAR

When Matthew Williamson’s limited edition H&M collection launched in early 2009 with a men’s collection, it was clear that it was only a matter of time before the English fashion designer brought his colorful, pattern-heavy designs to men via his signature collection.

 

While it takes a particularly confident woman to pull off his designs (little surprise that Williamson was hired by the king of high-end prints, Italian brand Pucci to be the house’s creative director from 2005 until 2009, when Peter Dundas took over), it will take an even more confident and particular man to opt for one of Williamson’s menswear pieces.


 
While a few pictures have emerged, we’ll have to wait until next month to see the full collection when it hits retail stores. The collection will include silver gray cotton silk T-shirts with a beetle motif, cashmere sweaters in vivid green, electric blue, and deep pink, and silk and wool scarves adorned with star and paisley prints. The hope is that the capsule collection will be successful enough to expand the line into suits, shirts, and jackets. Prices will range from around $310 for a printed wool scarf to about $715 for a printed cashmere sweater.


 
Williamson launched an e-commerce site back in May, and the wears will be up for sale there as well as at the designer’s freestanding boutiques and select department stores. All I can say is, if there’s a market for men’s Cavalli, there’s got to be a market for Williamson’s menswear line!


 

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