Dressbarn is going through a major makeover. A few months ago, the retailer announced that it would be adding designer collaborations to its repertoire, and a new feature called Dressbar, a shop-in-shop that will sell dresses from exclusive designer collaborations as well as designs created by Dressbar itself.
Last night, Dressbar introduced its new project to a smattering of fashion folk at the new Dressbar pop-up shop located at 102 Fifth Avenue to show off the dresses up close over cocktails, nibbles and tunes courtesy of the ever-stylish DJ Kiss. Orange Is the New Black star Selenis Leyva, Robert Verdi, journalist Teri Agins, stylist Phillip Bloch and more were in attendance to see what the retailer had to offer. This season, the retailer features three collaborative collections, LUXE by Carmen Marc Valvo, MiXT by Heidi Weisel and Lovely by Adrianna Papell.
It seems that a major objective in Dressbarn’s new direction is to appeal to a more fashion-conscious consumer and to update its product to appeal to the modern woman. We think that there may be something here with Dressbar. The dresses seemed easy to wear, and were largely cut in feminine, flattering silhouettes. It is hard to go wrong with a good fit and flare shape, after all — and they served up plenty of that. Add a good floral print (also in abundance) and you’ve got something we can see many American women wearing.
Attached to the Dressbar shop-in-shops is an interactive website that helps you pinpoint exactly the kind of dress you need. You can narrow down your search criteria based on occasion or even your mood, and navigate the site by collaboration if a designer name is what you’re looking for. Also working in Dressbar’s advantage is its extremely reasonable pricing. The dresses will set you back between $42 and $70 in sizes 2 to 24.
One thing we noticed about the shop is how inclusive and customer-friendly it seemed. Most refreshing was the fact that the mannequins came in all different sizes. You know, kind of like actual humans.
Check out pictures from the event and a few pieces from Dressbar’s selection before shopping the collections.
Images: Courtesy of Dressbarn