Runway News

LA PERLA BACKSTAGE F/W 2010: A 1940′S LOOK


 
I was able to go behind the scenes and get the low-down on the three disctive looks that were created by Hourglass and their team of makeup artists lead by Michael Pierce. Pierce walked me through the various looks beginning with the marquee La Perla collection. Inspired by 1940′s Hollywood, it featured a Veronica Lake-esque soft, classic sexiness. Pierce called the look “tight lined and feminine” and he focused on creating a deep red lip using Hourglass lipstick which he topped with the brand’s Prodigy Hydrading Lip Gloss in Hypnotic (the glosses are launching mid-February). To go with the dramatic lips, sleek hair styled close to the face with light curls were created by Cutler.


 
For the Studio line, Pierce created a more edgy look using the Prodigy gloss in Poetry and covering the eyes with the Hourglass Visionaire eye shadow in Prism (a sparkly black), which he described as “a color unlike any other because the glitter doesn’t drop. Given that the glitter adheres, Pierce was able to wet the shadow and combine it with gloss on the eye to create the “edgy Tribeca woman” look “who knows her city and knows her makeup,” remarked Pierce. Fittingly, to go along with the downtown makeup look, the hair featured a mix of textures (wavy, pencil straight, curly).


 
For Toscana, the laid-back looks were paired with just-slept-in hair and soft, natural makeup. Pierce described the look as “not wearing the woman. This is a woman wearing her makeup.”  To his point, the models’ faces were considerably more subdued, and the light Toscana shade of the Prodigy gloss was applied to the lips.

As for the face, a key new product that will be launching this summer was used on nearly all the models. It’s called Alum (the shade used was Sunset), and it is version of Hourglass’ famed crème-to-powder bronzer duo. What makes the product so great is that it’s one shade that flatters nearly every skin tone (hence, it was used on so many of the models at the show). A liquid body bronzer that will be launching in the fall was used to give the models their sexy tint.

Photos by Sharon Feiereisen.

 

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