Vena Cava stays true to their indie roots, and had girl rock band "The Like" performing as the models strutted gracefully down the catwalk in "Walter Seiger" chic taupe and black colored heels. VC’s appeal since their commencement in the industry has always been touched by their unpretentious nature, including opting to design out of their Brooklyn studio in lieu of the cosmopolitan snobbery of Manhattan. They finish each show by briefly stepping out with genuinely sweet smiles for the crowd.
Ted Gibson tactfully went with the color-streaked hair fad tied into a long elegant pony tail, bringing a seemingly au courant vibe to the show without overshadowing the clothing. These tastemakers rarely do trendy, maintaining effortless and timeless glamor, so it was nice to see a risk in their presentation. Models wore deep hued pouts of fuchsia or warm orange, thanks to Lloyed Simmons for MAC. This was an off beat beauty statement that added to the otherwise traditional VC adjuration.
The assemblage of Fall 2010 for Vena Cava began after researching Sheila Hicks, a female artist of the 70′s craft movement. The designers secluded themselves for a long weekend in Woodstock to gain inspiration for the garment that a VC woman might wear in her upstate cabin. The pallette was suggestive of hazy, rainy days, although there was nothing dreary about these ready to wear garments.
All in all, as their collection keeps emerging with hints of surprises, I look forward to watching the Vena Cava empire grow. Despite the recession, it’s clear that things are taking a positive note when Linda Fargo, the leading buyer of Bergdorf Goodman, attends and sits front row across from fashion forecaster Susie Bubble.
Images by Phillip C. Kim