News & Runway

ALICE IN WONDERLAND’S MANY PARTNERSHIPS

Few films have been as highly anticipated by the fashion and beauty communities as the upcoming Tim Burton’s Alice in Wonderland remake, which hits theaters on March 5th.


 
Buzz began months ago when Bergdorf Goodman revealed their "A Compendium of Curiosities"-themed holiday windows, inspired by the works of Lewis Carroll, author of Alice in Wonderland. Then there was the show at the MoMA, one-off couture pieces designed by Alexander McQueen, Alice in Wonderland-themed limited edition OPI and Urban Decay collections, and Stella McCartney’s limited edition necklace and bracelet.


 
More recently, Organix partnered with Disney to feature artwork and imagery from the film in ads showcasing their new Organix Rejuvenating Cherry Blossom Ginseng Shampoo, and word is that Disney is also planning to license a line of clothing and accessories to Hot Topic, set to hit just before the film opens.  

The most exciting partnership, however, has got to be the one with Tom Binns (he was actually one of the first designers approached to create an Alice in Wonderland-inspired collection). The talented designer created some of the most stunning pieces of costume jewelry he’s ever done, and in an interview with Vogue UK he said that he spent a great deal of time researching the “psychology of the story and what Alice means as a character to adults, and what she means as a character to children. It is totally different as a child’s imagination is something us adults used to have, but have forgotten.”

The collection featured 40 pieces mainly inspired by the White Queen, the Mad Hatter, the Red Queen, the Tea Party and the Cheshire Cat.