Given that Salvatore Ferragamo is sponsoring an exhibit at the Milan Triennale celebrating the personal style of Greta Garbo, it’s fitting that the Italian brand’s Fall Winter 2010 runway show began with a film celebrating the house’s heritage and highlighting icons including Garbo, Marilyn Monroe, and Audrey Hepburn, all of whom proudly wore Ferragamo on a number of memorable occasions. In fact it seems to be a growing trend now for well-established labels are going back to their archives and celebrating their heritage (Ferragamo’s latest fragrance, Incanto Bloom, has the iconic Vara bow on its cap).
The back-to-their-heritage approach that Massimiliano Giornetti took in his first foray into womenswear (he is the creative director of Ferragamo’s men’s line), proved spot-on with plenty of pieces that open-up the brand’s appeal to a whole new younger, hipper demographic, while still delivering a slew of pieces for the mature, staple Ferragamo clientele.
Giornetti stuck to a dark, rich color palette of camels, chocolates, grays, and black in creating his easy-to-wearlooks. While most of the day looks veered on the understated side, the designer slightly revved things up for his gowns which included a deep-V iridescent look that was beautifully finished with a belt around the waist. Speaking of belts, the collection was perfectly styled with leather belts, hats, boots, and some gorgeous exotic bags and clutches.
Images courtesy of the Fashion Spot forums.