Estee Lauder – which seems to have become the beauty and fragrance equivalent to LVMH’s fashion division, since it owns everything from Jo Malone and Bumble and Bumble to La Mer and MAC – has just announced that it has signed two of fashion’s brightest up-and-coming runway and editorial models to be the global faces of their brand.
French model Constance Jablonski
and Chinese model Liu Wen are two soon to be instantly recognizable faces come a few months from now. The signing of Constance marks the first time Estee Lauder has signed a French model, and the signing of Liu Wen marks the first time the brand has signed a Chinese model.
Over the years, models in Estee Lauder’s global campaigns have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the U.K. (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik), and Ethiopia (Liya Kebede). The new global ad campaign will begin running in June of this year.
With so many controversies about the lack of diversity on the runway it’s wonderful to see a company as influential as Estee Lauder take a stand and make a strong statement in this way. Both models have have beautiful complexions and fit the natural aesthetic of the brand.
Constance moved to New York from Lille, France in September 2008, and walked a total of 62 shows in New York, Milan, and Paris for the Fall/Winter 2010 season, including Derek Lam, Donna Karan, Ralph Lauren, Michael Kors, Fendi, Bottega Veneta, Balenciaga and Dries Van Noten. She has shot editorials with the world’s top fashion photographers, including Steven Meisel, David Sims, Inez van Lamsweerde and Vinoodh Matadin, Mikael Jansson, Mario Sorrenti, Craig McDean, and Patrick Demarchelier, and recently appeared on the cover of Chinese Vogue and in editorials in the American, British, French, and Italian editions of Vogue.
As for Liu Wen, she hails from Beijing, China where she first establishing her career with the Chinese editions of Vogue and Harper’s Bazaar, before breaking onto the international stage in Paris on the Spring 2008 runways of Chanel and Jean Paul Gaultier. Since then, Liu Wen has become a fixture on the runways of New York, Milan, and Paris, walking a total of 49 shows for the Fall/Winter 2010 season including Rodarte, Derek Lam, Michael Kors, Carolina Herrera, Proenza Schouler, Alexander Wang, Fendi, Bottega Veneta, Salvatore Ferragamo, and Balenciaga. Among the photographers with whom she has shot editorials are Patrick Demarchelier, Mario Sorrenti, Terry Richardson, and Dan Jackson. Wen recently appeared on the cover of Chinese Vogue and in editorials for W as well as the French, Japanese and Chinese editions of Vogue.
Images courtesy of the Fashion Spot forums.