Zac Posen’s collection for Target fashioned a steep level of expectation for all other high-low collaborations, what with its excellent craftsmanship and detail – I’m talking lining, built-in bustiers, and other aspects that a mere look book couldn’t do justice. Needless to say, I’ve become even more of an outspoken Target advocate after this most recent collection (and after snapping up some Eugenia Kim hats). While H&M has never quite been able to keep up with Target when it comes to the quality of their garments, I’m loving their recent initiatives.
The floral-themed and "green" H&M Garden Collection seems to be doing well, and for all those still replaying Coachella memories in their minds as they gear up for Glastonbury, Roskilde, and Benicassim, the Swedish retailer is launching their first collection for festivalgoers. The line includes about 20 pieces for women, 12 for men, and 20 accessories – basically, it has all you need to get you music festival-ready, including a tent and sleeping bag in fashion-forward prints. Though the fringed and sequined-apparel feel a bit cliché rocker, I can’t wait to get my hands on the leopard-print sleeping bag and headphones.
All items are hitting H&M stores worldwide (with the exception of those in the Middle East) on May 20th, with 25% of sales being donated to youth HIV/AIDS awareness projects. To amp up excitement for the collection, Dan Martensen shot an ad campaign featuring Lizzie Jagger, Lou Doillon, and Josh Beech in a music festival-like setting.