BCBGMAXAZRIA Fashion Week Diaries: a tFS Exclusive with Lubov Azria

Lubov Azria, BCBGMAXAZRIA’s Chief Creative Officer and wife of designer Max Azria, gives us an exclusive behind-the-scenes peek at her entire runway process leading up to NY Fashion Week. Her daily diary and personal photos give a firsthand account of the final planning stages of the show through February 10, when the Fall 2011 collection presents live at Lincoln Center. 

(Editor's note: the diary entries are published in descending chronological order, with the newest entry on top.)

Thursday, February 10, 2011 - Runway Show

BCBGMAXAZRIA Runway debuted its anticipated Fall 2011 collection this morning at Lincoln Center for New York Fashion Week. With hundreds of editors, buyers and celebrities packing the house, all of the endless hours of work came to fruition as 34 looks walked the runway.

Starting at 6:30 am, we greeted the day, excited for the show that we have all been working towards. With coffees in one hand and Blackberrys in the other, we arrived at Lincoln Center and began diligently unpacking and preparing for the event.

As the final hour approached, press photographers and videographers were backstage capturing the madness that ensues behind the curtain. Celebrity loyalists posed with Max as stylists, dressers and hair and makeup teams filled the room with amazing energy and excitement.

As always, the models were gorgeous and glamorous, and could be seen backstage in their lineup. While they danced around and laughed together, makeup artists hastily made last-minute touch-ups, dressers smoothed every last wrinkle and I offered words of encouragement. The model lineup, cast by the brilliant RM, included fresh faces such as Juju, Suzie, Monika and Maud, as well as runway alums Arizona, Sigrid, Frida and Jacquelyn.

The collection featured effortless looks with modern simplicity. With a tonal palette and flashes of brights, fluid dresses in elongated proportions glided down the runway to the sultry soundtrack of Sutja Gutierrez, The Naked & Famous, Colder and Fujiya & Miyagi.

Backstage was flooded once again with press and loyal fans offering congratulations, hugs and well-wishes for the incredible show. Our team packed up once again and rolled out of Lincoln Center to our showroom where we celebrated and toasted to one show down, two to go.

BCBGMAXAZRIAGROUP would like to thank the following:

• Show Direction: Lynne O’Neill
• Stylist: Laura 
• Casting: Russell 
• Hair: Neil Moodie for Bumble and Bumble
• Makeup: Charlotte Willer for Maybelline New York
• Nails: OPI
• Music: Laurent Vacher, Labtonic
• Set Construction: Bernhard-Link Theatrical
• Lighting: IMCD Lighting
• Dressers: Quick Change Artistry
• All of the fans and supporters who watched the show live online and in Times Square!

(Read our review of the BCBGMAXAZRIA show and view the complete show in our runway gallery)

NEXT: Wednesday, February 9, 2011 - Final Preparations