Milly, by designer Michelle Smith, is of the ilk of contemporary labels that emerged about ten years ago and have been slowly but steadily taking over the market. With a price point that guarantees more widespread market reach, Smith has developed Milly into one of the foremost leaders in feminine, often printed, day wear.
This season, Smith stuck to her roots showing her usual graphic prints but integrated a vintage feel into the collection. It was far from retro as natural materials such as wood and tortoise resin made appearances and the slightly preppy cuts also modernized the looks.
