Leading online fashion retailer Boohoo has just extended its free shipping policy to Australia after undergoing significant growth since its UK launch in 2006, hosting an exclusive dinner event at Sydney’s Pink Salt restaurant to celebrate. But it’s not just a sugar high or an excess of shiraz that makes Boohoo so attractive to discerning shoppers: besides a price point similar to that of reigning online shopping overlord ASOS, Boohoo also offers suckers for fast fashion a constantly rotated collection of looks based on current runway trends. In this way, Boohoo can cater to online shoppers the abundance of choice that they crave, while negating the need to scroll through fifteen pages of last season’s rejects to do so.
