MODELING TERMS
A brief explanation of some of the more common modeling terms...
|
Page 1 of 5  ADVANCE:
1. Money which may be given to high-demand models to secure their agreement to accept a booking. If you aren’t well known, don’t expect an advance.
2. Money spent by the agency for things you need, that they expect to be repaid for. See “deductions”.
ADVERTORIAL: an ad which has some of the appearance of an editorial, but is created and paid for by an advertiser.
ART DIRECTOR: At a magazine or advertising agency, the person responsible for creating the look and layout of an ad or editorial presentation. Their decisions may determine the kind of models used in the production, and even the specific model chosen.
AUDITION: An opportunity to appear in front of people involved in the hiring process and do what they need you to do to demonstrate you are appropriate for a modeling job. The term “audition” is normally used for acting jobs, but also can be used for modeling. See “casting” or “go-see”.
 B&W: A photograph, video or movie in which the image consists only of white, black and shades of grey, with no other colors.
BIG AND TALL: The male counterpart to “Plus Models”, used in catalog modeling and similar advertising. They are tall (6’4” and above), wear a suit size 44 and above, and are generally fit and proportional.
BOARD: The models represented by an agency, usually categorized into specialized divisions. There may be a “New Faces Board,” a “Men’s Board” and a “Classic” board, for instance. The term derives from the practice of putting model’s composite cards on the wall, either by tacking them up to a cork board or by putting a number of comps for each model into individual holders so they can be easily grabbed by agents for composite pulls, or given to visiting clients.
|
