BE ECO CHIC

Fashion and the environment are joining forced via the Be EcoChic campaign. The campaign raises awareness of our action’s environmental implications and helps teach people how to make more environmentally sound choices. It was launched in partnership with the Sierra Club, which is America's oldest and grassroots environmental organization. The global launch will be celebrated by a runway show kicking-off New York Fashion Week on Thursday, September 4th at the Milstein Hall of Ocean Life at the American Museum of Natural History.

Among the heavyweight designers participating in the show are Carmen Marc Valvo, Chado Ralph Rucci, Christian Cota, Del Forte, Donna Karan (DKNY), FORM, Red Carter, and Vena Cava. All the designers involved have used fabrics that are environmentally-sensitive, sustainable, low-impact or recycled and the designs will be modeled by celebrities and/or environmentalist including former-Miss USA and model-actress Susie Castillo, Animal Planet's Jeff Corwin, Gossip Girl's Tamara Feldman, actress Lauren Hutton, Ugly Betty's Mark Indelicato, environmentalist Mary Richardson Kennedy, LipStick Jungle's James Lesure, and model Alek Wek.

Here is a peak at Christian Cota’s one-of-a-kind organic garment. Judging from the sketch it looks like Cota’s gown is going to be a simple, elegant design. I love the flowing silhouette and the touch of color on the straps, which keeps the piece from looking like it would have to be worn as a wedding dress.

The event will be hosted by Angela Lindvall.

Photos by Nicholas Routzen.