LILY + JAE

Runway / News

by Andrea Grant

January 22, 2009

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The romantic rebel...

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In 2006, while working in wardrobe for film and TV, Jude Feller visited local boutiques in search of detail-oriented, casual clothes that were both functional and attractive, and came up empty-handed.

Never one to shy away from challenge, the self-described tomboy left her job and set out to create quality pieces that she would want to wear. The result?

lily + jae, a line of young women’s contemporary street wear designed for the prototypical girl next door: energetic, innocent, and playful. A year and a half later, lily + jae has become known for soft hoodies, flirty dresses, flattering coats, and expertly tailored high-waisted trousers.

The Love List

Striking Stripes: The Love List

BCBGMAXAZRIA Pia Striped Shorts, $138

Bold Riviera-inspired stripes make these shorts a serious standout.

Juicy Couture Fiji Silk Dress, $300

This breezy casual striped day dress looks perfect worn with sandals or espadrilles.

Ann Taylor Club Stripe Tote, $248

A roomy tote in a classic nautical style will be a favorite for years to come.

Tibi Knotted-Waist Crepe Top, $275

A tangerine striped top not only incorporates the season's hottest color, but the tie-front silhouette works perfectly with maxi skirts and high waist pants.