LILY + JAE

Runway / News
January 22, 2009
The romantic rebel...

In 2006, while working in wardrobe for film and TV, Jude Feller visited local boutiques in search of detail-oriented, casual clothes that were both functional and attractive, and came up empty-handed.

Never one to shy away from challenge, the self-described tomboy left her job and set out to create quality pieces that she would want to wear. The result?



lily + jae, a line of young women’s contemporary street wear designed for the prototypical girl next door: energetic, innocent, and playful. A year and a half later, lily + jae has become known for soft hoodies, flirty dresses, flattering coats, and expertly tailored high-waisted trousers.

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