STYLE360 GEARS UP FOR NYFW

Runway / News
February 05, 2010

The relationship between fashion and contemporary culture

Style360 is a multi-day fashion showcase during New York Fashion Week (this season it will be taking place from February 13th to the 17th). Among the brands in their roster this season are bebe-Kardashain hosted by Kim Kardashain, Walter, Claudestine Industries by Pete Wentz, Emu Australia, and ex-Project Runway contestant Malan Breton’s collection.



The showcase’s misson is to explore the relationship between fashion and contemporary culture by pairing style trends with strategically picked brands and it has been a part of New York Fashion Week for the past 7 years (though this year marks the program’s first appearance during the Fall collection shows). 

Like Milk Studios, Style 360 is letting young talent – and more seasoned brands like Walter – that may not have the budget to show in the Bryant Park tents (or simply don’t want to) showcase their collections offsite. This season, with programmers including Hachette Filipacchi Media U.S. and A-List Communications, and sponsors like Sephora, Sony and Toni & Guy, and Joonbug.com hosting a kickoff party with the cast of Ugly Betty at Capitale, it looks like it will be the most promising showcase that Style360 has hosted to date.

All shows will take place at Stage 37 at 508 West 37th Street, conveniently close to both the tents and Milk.
 

The Fashion Spot's Style Editor, Sharon Feiereisen, is a freelance writer based in New York City. Her work has been published in Newsday, AM New York, WHERE New York, Dan's Papers, and on BlackBook.com, among many other print and online outlets. Fluent in French and German, Sharon is a confessed jewelry addict with a particularly strong affinity for nOir and Hermes. Check out her tumblr blog, Random Happenings

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