For a long time, logos were the brash indicator of wealth—so much so that when the ball finally dropped (and you couldn't walk a block without being assaulted with logo after luxury logo), the backlash was brutal. Minimalism is the new name of the game. While that is appealing, there is also something to be said of the logo item done right—in an ironic way or a quirky way or done with enough care and thought to put any "show-off" reactions to the side. Ahead: 10 items that are making us embrace the logoed-out look.
A logo in disguise if we ever saw one.
Gucci Soho Textured-Leather Shoulder Bag, $900 at Net-a-Porter.
A fun play on the logos of counterfeiting.
M.I.A. x Versus Printed Short Jersey Dress, $275 at Opening Ceremony.
Let everyone else have the belt—you can have the bracelet.
Moschino Textured-Leather Wrap Bracelet, $195 at Net-a-Porter.