Every semi recognizable personality or label seems to want to turn whatever recognition they have into a lifestyle brand. Quietly on the fringes, however, a group of notable boutique hotels have moved towards effectively bringing that same ambition to life. Here's a look at hotels well on their way to becoming known for more than just places to eat, drink and nap at while on vacation.
The rooms at Soho House, especially its Miami Beach House, have inspired countless members' home decor and with an already successful line of beauty products and retail shops (in select clubs), the boutique hotel chain/members-only club picked the perfect time to launch a book, "Eat, Drink, Nap: Bringing The House Home."
The Surf Lodge
If there's one hotel that has achieved a cult-like following in the Hamptons, it's The Surf Lodge so it's fitting that the Montauk mainstay has teamed with Twenty Tees to launch a line of branded apparel.
Not only do The Standard's shops have a well curated selection of lifestyle products, they have a slew of limited-edition branded collaborations.
In addition to a club, a lounge, an artificial mini beach and two restaurants, the Dream Downtown opened a small, but very well-curated, shop called Safira where they stock an ever-changing selection of ready-to-wear, accessories and made-to-measure menswear from Windsor Custom.
Arguably the first hotel to reimagine the gift shop, W Hotels now sell everything from branded throws and towels to beds and mattresses.
A fashion industry favorite, Paris' Hotel Costes has been captalizing on its caché for years by releasing CDs. Now it's growing the empire by adding branded beauty and body products, candles and even a book into the mix.