The Fashion Spot

Q:  What are some of the features on Weardrobe besides uploading clothing?

A:  Currently, you can upload photos, tag what you’re wearing and Weardrobe will add these to your online closet.  You can also browse through our photo gallery for style inspiration, or search for photos of your favorite clothes.  We’re working on a few things of course – so stay tuned!

Q:  How are you getting the word out about the site without the backing of formal PR?

A:  Just recently, we started reaching out to a handful of amazing fashion bloggers to get their feedback about our site.  They’re already so great with contributing content to our site that it’s an added plus when we share what we’re working on with them and they share it with their readers.  They’re our ‘w stylists.’ 

Q:  What have been some of the challenges you’ve encountered?

A:  Building traffic, getting users, and raising funding (in no particular order) are the core challenges we face almost everyday.  At the same time, keeping a pulse on the tech and fashion worlds is a whole other challenge in itself.

Q:  How do you think your background has helped you in developing this site?

A:  My background in architecture has really helped with being practical about our design layouts and our product choices.  It’s really easy to get distracted with wanting to add more features, so it’s good to be disciplined about leaving out the crap and focusing on designing a product that works one function at a time.  

Q:  What’s your day-to-day work-life like?

A:  It depends what’s on our plate really.  One day, we’re slaving away to revamp our pitch deck for investors, another we’ll be searching the blogoshere endlessly for great bloggers who might be interested in our site, and the next we’ll be trying to design/redesign a feature.  Without a doubt, it’s different everyday.

Q:  What are your ultimate hopes for the site?
A:  We want to make clothing searchable.

Q:  Any other sites you think we should know about?

A:  Chictopia and Lookbook are doing some really interesting things with blogging and style sharing and we’ve been compared to those sites on a few occasions.  But we’re trying to do something a little bit different with Weardrobe and I’m excited to be working on it.