David Beckham, Sean Avery, Roger Federer, Venus and Serena Williams – these days athletes are more fashion-forward than ever before. Now INVISTA, maker of Xtra Life LYCRA fiber, is collaborating with surf lifestyle brand Billabong and their professional big wave team rider, Maya Gabeira, to let us all get in on the action.
Early this month, The Billabong Big Wave Bikini Design Contest went live on www.myLYCRA.com allowing any U.S. consumer to design a swimsuit by clicking and dragging their choice of fabric onto one of a variety of swimsuit styles. Website users can now vote on their favorite looks and those favorites will then be narrowed down to 20 that will be reviewed by a panel that includes Gabeira. The winning look will be sold as part of the summer 2011 Billabong collection and be called Maya Gabeira Signature Swimsuit designed with Xtra Life LYCRA fiber.
Fans of Gabeira can also look forward to the athlete talking about her favorite designs via an online streaming video.
Can you imagine designing a suit that Gabeira and countless others would subsequently wear?
Two prizes will be awarded in the Billabong Bikini Design Contest
- a People’s Choice Award, decided by the highest average score (with a minimum of 20 votes)
- a Grand Prize Design Award, decided by a jury of industry design professionals from LYCRA® and Billabong.
Grand Prize Design Award winner will see their bikini produced for Billabong’s spring collection as the Maya Gabeira’s 2011 signature suit, and take a 3-day surf vacation to Hawaii with Maya, herself.
People’s Choice Award winner goes on a Billabong shopping spree valued at $350.
When will the winners be announced?
On June 15 the Public Choice Winner be announced. The Public Choice Prize honors the most popular design, independent of its viability for a commercial swimsuit production. It is the design with the highest average score and a minimum of 20 votes.
On June 21 the jury will announce a pre-selection of 20 swimsuits based on popularity (votes) and viability for a commercial swimsuit production.
On June 25 the jury will announce the Grand Prize. This design will go into production to become the Billabong Signature Swimwear of Maya Gabeira.