STORE LOYALTY?

As P.G. Wodehouse used to point out, it’s imperative that you introduce the characters before you go into the narrative; otherwise your readers are left wading around in a morass of confusion.  So, in that spirit, let me introduce online store A – an independent boutique, stocked with an interesting array of designers and well-chosen pieces that are highlighted by the styling; styling so good that almost every item inspires a pang of longing and even lesser articles encourage a second look.  Online store B is a behemoth, with a mass of logo-emblazoned designer goods on offer and styling so uninspired that even the most lust-worthy items appear slightly lack luster.


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