Style / Trends

PRADA PROJECT

In the vein of recent exhibits by Chanel and Louis Vuitton, Prada has just unveiled their tetrahedron-shaped Transformer on the grounds of an ancient Korean palace in central Seoul. The project, which is a collaboration between the Italian brand and famed Dutch architect Rem Koolhaas’ firm Office for Metropolitan Architecture, is reported to be costing around 10 million dollars.

 

The massive 160-ton steel structure will be celebrated at a cocktail event hosted this week by Prada’s head Miuccia Prada and Rem Koolhaas. The Transformer structure, which can be lifted and rotated in an hour to create a different shape and interior, is currently shaped like an hexagon to stage a reprise of “Waist Down — Skirts by Miuccia Prada”.  This exhibit delves into Prada’s extensive archives dating back to 1988 to pay homage to the skirt.

 

The Transformer will go on to host an art exhibition, film festival, and a fashion show while the structure continually changes its appearance.

Fittingly, the project’s chief architect Alexander Reichert, who works out of the Rotterdam office of Koolhaas’ firm, noted that it is “a building which is very much alive”.  The building is rotated using cranes to lift it, and each side of the Transformer has three openings which connect with a series of air conditioning vents when the structure is rotated. The structure is wrapped in a highly elastic polyvinyl chloride membrane that was sprayed on as a liquid. Developed by Cocoon Holland BV, this layer flows over the Transformer’s curves and ripples in the wind, resembling a sail or a tent.

 
Images courtesy of the Fashion Spot forums.