This Cyber Monday, shoppers have the opportunity to let their dollars do some good in the world and help eradicate HIV/AIDS. Today is World AIDS Day and retailers are taking the event to the next level. Apple has fully embraced the occasion, coloring its logo red to support (RED), the AIDS charity formed by Bono in 2006, as well as releasing fashion, home and tech items and promoting apps that support the cause. Today only, any Apple product you purchase will benefit the charity.
But the tech giant is not alone in its efforts. Victoria Beckham, who has been a steady supporter of raising HIV/AIDS awareness, is shilling branded T-shirts on her website to benefit the Joint United Nations Programme on HIV/AIDS (UNAIDS). Her new U.N. ambassadorship has allowed her to join the campaign on a global level and she’s done a lot of charity work to benefit those affected by the virus. Just recently, she teamed up with The Outnet to auction off some of her old designer duds in order to raise money for mothers2mothers, an organization that helps women in needy areas get the tools they need to help manage their affliction and better their lives.
MAC Cosmetics has been one of the leaders in the fight against HIV/AIDS for decades — its Viva Glam lipstick promotion has been raising money for the MAC AIDS Fund since 1994. Today, the brand released a documentary, It’s Not Over, for the cause. The film highlights the lives of three people who have been affected by HIV and AIDS in the U.S., South Africa and India. The doc has been translated into several languages thanks to a $65,000 cash infusion from Netflix. You can stream the entire film from the Netflix website.
There’s a lot you can do to support World AIDS Day, including shopping some of the items below that help support finding a cure for the virus.