Festival fashion has taken on a life of its own. Just look at Coachella. This year, six-time sponsor H&M is resurrecting a pop-up shop where show-goers can purchase the Coachella-branded line at the fairgrounds. Meanwhile, Harper’s Bazaar is setting up shop at La Quinta, a resort in Palm Springs, California, to sell a handful of designer wares, from Mansur Gavriel to Aurélie Bidermann. And then there’s ShopStyle, which is hosting a two-day event at the Viceroy Palm Springs Hotel. In short, there’s no excuse to be walking around in patterned bell bottoms and tie-dye maxis. You have options.
Peruse the gallery above for 10 fun festival dresses that won’t make you look like a hippie.