Style

Khloé Kardashian’s Good American Denim Label Just Dropped — Here’s What We’re Buying

Breathe a sigh of relief: Unlike her younger sister Kylie’s oh-so-coveted Lip Kits, Khloé Kardashian’s new, inclusive jean range can be bought without the help of cellphone alarms and lightening-fast WiFi. The Good American website — and Nordstrom — have been stocked since 11 a.m. EST today and there’s still, surprisingly, a ton of options left.

My @GoodAmerican denim line launches TOMORROW online at GoodAmerican.com and at Nordstrom! This is all about loving yourself no matter what! #GoodSquad I can’t wait to see everyone in their jeans. Sign up now at GoodAmerican.com to be the first to shop. I’m so excited!!

A photo posted by Khloé (@khloekardashian) on

After weeks of Instagram teasing, we’ve finally taken a look at Khloé and business partner Emma Grede’s full denim collection — and it is, as its name would suggest, good. Enter the site and you’ll be greeted by three silhouette options: boyfriend (“Good Cuts”), skinny (“Good Legs”) and ultra high-rise (“Good Waist”). The first and third categories are, at the moment, pretty limited, but we expect Khloé and Emma will remedy that for the next collection.

Inspired by the belief “that every body deserves to be shown off” (in the words of Emma), the jeans come in sizes 0 to 24 and are equipped with “contour waistbands, stitching details and special fabrications [that] give each pair a precise fit designed to flatter every curve.” Most pairs will run you between $159-$189, but keep in mind that some of those dollars go towards “supporting charities that empower girls to realize their true potential.”

10.18.16 I’m so excited!!! #GoodAmerican

A photo posted by Khloé (@khloekardashian) on

Another thing we love about the body-positive brand? Every pair of denim is modeled by three uniquely proportioned women, a useful tool for “curvy, sexy, strong” online shoppers trying to picture the goods IRL. Katie (5′ 9.5″) wears a size 2, Charlotte (5′ 10″) wears a size 10 and Rachel (5′ 10″) wears a size 14.

And now for the fun part: We scoured the site and rounded up our favorite pieces, from a pair of Vetements-esque staggered hem skinnies to the girls’ oh-so-flattering high-rise design. Shop these and more in the slideshow above.