BURBERRY PRORSUM STREAMS LIVE IN 3D AT SKYLIGHT STUDIOS

I spent the morning at Skylight Studios on Hudson Street, watching the live 3D simulcast from London of the Burberry Prorsum A/W2010 show. Male models dressed in black with huge Burberry umbrellas waited at the door for everyone’s comfort.  Inside, after checking in, the fashionable crowd were offered silver platters of lovely little boxes of black 3-D glasses.

Mr. Testino spoke of his work on the Burberry Prorsum campaign, saying “[Christopher Bailey] is a great communicator. He told me what he feels, I hear what he’s trying to say for the picture, and I put it out there.”

The overall theme of the collection was aviation, with decorative touches, texture, and fabric manipulation. Outerwear was the main focus, with models wearing huge coats lined with sheepskin and banded with leather. Fur had a strong presence in dark chocolate brown and a pale grey. For womenswear, the body conscious clothing was shown with over the knee and thigh-high leather boots. There was also a strappy, sheepskin-lined suede ankle boot that appeared halfway through the presentation. Male models stomped the runway in leather wellies.

The show actually happened at 4pm London time at the Chelsea College of Art. In addition to the 11am showing in New York, Burberry Prorsum was streamed at select locations in Tokyo, Paris, Dubai, and Los Angeles (hosted by Tina Brown, editor of The Daily Beast).  Burberry worked closely with Sky television on production and 3D technology . The 2D version was available at www.burberry.com, as well as to those with Twitter and Facebook accounts.

Photos by Faith Bowman.

 

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