Style / Trends

Cupcakes and Cashmere: Blogger Style with Emily

Name: Emily Schuman
Blog: Cupcakes and Cashmere
Age: 26
Location: Beverly Hills
Occupation: Blogger

When did you first start your blog? How has it changed since then?

I started my blog in March of 2008.  Since then, it's definitely evolved to encapsulate all things pertaining to a fashionable life.  For me, that includes great restaurants, DIY projects, outfit posts and beauty how-to's.

How would you describe your individual blog posts, and how would you describe the vision for you blog as whole?

I strive to provide original and compelling content on a daily basis.  I want people to come to my blog and feel refreshed, inspired, and relaxed.

What fashion sites do you read daily?

I read Jak and Jil, The Sartorialist, and Refinery 29.

How would you describe your personal style?

I'd say girly prep meets bohemian chic.

Who are your favorite labels and designers?

I love Stella McCartney, Alexander Wang, Ports 1961, Marni, and Miu Miu.

What would you never leave your house without?

My Marni wallet.  It can double as a clutch, and its patent texture oozes sophistication with a playful touch.

Where do you want to doing in five years?

In five years I hope to be expanding my brand and still challenging myself daily with creative endeavors.

Check out Emily's blog at